A New Way to Play
A mobile-first lottery platform connecting digital play, retail tools, responsible gaming, and scalable delivery.
Create a consumer-grade mobile product inside a highly controlled gaming ecosystem.
The lottery needed to reach mobile-first audiences without breaking the relationship with its retail network. The product had to integrate with multiple gaming and retail partners, satisfy app-store and legal requirements, maintain integrity and security, and extend responsible-gaming controls into a convenient experience that could compete with mainstream entertainment applications.
Etelligens approach
Etelligens designed and engineered an iOS and Android product around omnichannel play. The experience incorporated account management, retail location tools, digital playslip scanning, content management, analytics, and partner integrations. Delivery followed a staged Agile release plan so the team could automate testing, gather behavioral data, and iterate. Responsible-gaming resources, voluntary exclusion support, and user-configurable deposit and bet limits were carried into the mobile journey.
Connected capabilities, one accountable delivery team.
Strategy, experience, engineering, data, and operations were planned around the same business outcome rather than delivered as disconnected workstreams.
- Native iOS and Android product design and engineering
- Omnichannel account, retail, and gameplay journeys
- Retail locator and digital playslip capabilities
- Partner platform and gaming-system integrations
- Responsible-gaming controls and customer safeguards
- Analytics, automated testing, and staged release management
Digital delivery tied to business results.
The mobile experience reached 102,000 users in its first week—nearly one quarter of the referenced player base—while five-day retention was reported at seven times the web experience. The app also generated more than $5 million in first-week sales, establishing a strong digital channel alongside the existing retail ecosystem.
- 102K users in the first week after launch
- 7× higher five-day retention than web
- More than $5M in first-week app sales